Rex clothing Co. rebrand
Rex clothing Co. rebrand
Project Details
Year:
2025
Project Type:
E-commerce
E-commerce
E-commerce
Deliverables:
Design
Design
Design
Client:
GreenLeaf Co.
Project Duration:
6 Months
Tools:
Figma, Framer
The Challenge
GreenLeaf Co., a sustainable products retailer, was struggling with high bounce rates and low conversion among first-time visitors. The existing platform was visually dated, lacked clear navigation for their diverse product range, and didn't effectively communicate the brand's core mission of eco-responsibility. Key issues included:
Confusing product categorization and filtering options.
Slow load times, especially on mobile devices.
Lack of storytelling around product sourcing and impact.
Inconsistent visual hierarchy and weak call-to-action placement.
The Challenge
GreenLeaf Co., a sustainable products retailer, was struggling with high bounce rates and low conversion among first-time visitors. The existing platform was visually dated, lacked clear navigation for their diverse product range, and didn't effectively communicate the brand's core mission of eco-responsibility. Key issues included:
Confusing product categorization and filtering options.
Slow load times, especially on mobile devices.
Lack of storytelling around product sourcing and impact.
Inconsistent visual hierarchy and weak call-to-action placement.
The Solution
We executed a complete platform redesign focusing on intuitive mobile-first navigation and visual brand consistency. We introduced a dedicated "Impact Tracker" on product pages to clearly show the environmental benefit of each purchase. A refined product taxonomy, along with a powerful faceted search, reduced the time-to-purchase. We also implemented a new, lightweight image loading strategy to boost performance.
The Solution
We executed a complete platform redesign focusing on intuitive mobile-first navigation and visual brand consistency. We introduced a dedicated "Impact Tracker" on product pages to clearly show the environmental benefit of each purchase. A refined product taxonomy, along with a powerful faceted search, reduced the time-to-purchase. We also implemented a new, lightweight image loading strategy to boost performance.
The Result
The Result
The streamlined user experience and enhanced performance led to significant improvements in key metrics within the first three months post-launch:
45%
Reduced bounce rate on all devices.
30%
Monthly mobile conversion increase
20%
Increased average session product
Our Works
Stories behind the build
Our Works
Stories behind the build
Our Works
Stories behind the build
Tailored tweaks for perfection
Request custom revisions at any time. We provide up to 5 minor revisions post-launch to keep things looking fresh.
Digital campaign that converts
Their work didn’t just look good it drove real growth. We’re thrilled.
Get In Touch
Contact Us
By submitting, you agree to our Privacy Policy.
Tailored tweaks for perfection
Request custom revisions at any time. We provide up to 5 minor revisions post-launch to keep things looking fresh.
Digital campaign that converts
Their work didn’t just look good it drove real growth. We’re thrilled.
Get In Touch
Contact Us
By submitting, you agree to our Privacy Policy.
Tailored tweaks for perfection
Request custom revisions at any time. We provide up to 5 minor revisions post-launch to keep things looking fresh.
Digital campaign that converts
Their work didn’t just look good it drove real growth. We’re thrilled.
Get In Touch
Contact Us
By submitting, you agree to our Privacy Policy.
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